A real week of posts for a bakery, from plan to posting

When your alarm goes off at four in the morning, finding something clever to write on social media is the last thing on your mind. You have dough to knead, ovens to watch, and customers to serve.

Most bakery owners do not struggle because they lack ideas. They struggle because deciding what to post while standing behind the counter is stressful.

Here is what a complete, realistic week of marketing looks like for a neighbourhood bakery called Bakkerij De Kroon. You can copy this schedule, adapt the wording, and use it in your own business.

The 20-minute Sunday setup

You do not need to write posts every single morning. Sit down on Sunday evening with a cup of tea for twenty minutes.

Decide what you will share for the week:

• Pick three to four moments you want to show.
• Write down the short captions.
• Note which quick photo or video you need to snap during work.

When you already know what you need on Tuesday or Thursday, taking a ten-second photo while the oven heats up is easy.

Monday: Fresh out of the oven

Start the week by showing what you do best. People check their phones on their morning commute, and a photo of warm bread sets a pleasant tone for the day.

• Platform: Instagram
• Time to post: 06:45
• Picture: A tray of crusty sourdough loaves cooling on the wooden rack, with steam still rising.
• Text to copy: "First batch of sourdough is cooling down. Freshly baked and ready for your Monday breakfast. We are open until 17:30 today."

Wednesday: The seasonal special

Midweek is a good time to highlight a specific product, especially something tied to the season.

• Platform: Facebook
• Time to post: 11:30 (just before people think about lunch)
• Picture: A close-up shot of a sliced autumn loaf showing the texture, with walnuts and raisins visible.
• Text to copy: "Our autumn bread is back on the shelves this week. It is packed with roasted walnuts, dark raisins, and a touch of cinnamon. Great with aged cheese or just a bit of salted butter. Available from Wednesday to Saturday."

Thursday: Behind the scenes

People love seeing how their food is made. You do not need professional lighting or editing. A simple five-second clip taken on your phone is enough.

• Platform: Instagram (Reel or regular post)
• Time to post: 15:00
• Video: A 7-second video of your hands cutting and rolling croissant dough into shape.
• Text to copy: "Getting tomorrow's croissants ready. It takes two days of resting and folding in the butter to get those flaky layers right. Fresh from the oven at 07:00 tomorrow morning."

Friday: Practical weekend information

On Fridays, people plan their Saturday and Sunday mornings. Remind them where you are and when you are open.

• Platform: Google Business Profile

• Time to post: 09:00

• Picture: A bright photo of the shop counter loaded with baguettes, pastries, and clean price tags.

• Text to copy: "Stocking up for the weekend? We have fresh baguettes, sourdough, and almond croissants ready both Saturday and Sunday.

  Weekend opening hours: Saturday: 07:00 – 16:00 Sunday: 08:00 – 13:00

  Order ahead via phone before 16:00 today to make sure your favourites are set aside."

Saturday: The live update

Use Stories on Saturday to create a friendly sense of momentum during your busiest morning.

• Platform: Instagram Story / Facebook Story
• Time to post: 10:30
• Picture: A quick photo of the pastry tray on the counter.
• Text to copy: "Only 10 apple pies left from the morning bake. Once they are gone, they are gone for the weekend."

Why this structure works

This schedule takes less than an hour of total work across the entire week, but it covers three important goals:

1. Craft: Monday and Thursday show the quality and work that goes into your products.
2. Products: Wednesday gives customers a specific reason to buy something new.
3. Logistics: Friday and Saturday tell people when to visit and how to buy before stock runs out.

You do not need to invent new marketing strategies every week. Rotate between these simple angles, swap in your own products, and keep the routine predictable.

If setting up posts and keeping track of images still feels like another chore on your list, tools like MarketingBuddy can help you organise, draft, and schedule your weekly content in advance so you can stay focused on baking.

One small thing you can do today

Open your phone's notes app right now and write down three simple photos you can take during your regular work shift tomorrow.