MarketingBuddy vs Metricool
Metricool is a European all-rounder for scheduling and analytics, with deep reports. MarketingBuddy focuses on the writing: it plans and writes your week in your voice.
| Feature | MarketingBuddy | Metricool |
|---|---|---|
| Price from | Free, then €99/month | €20/month (€16 billed yearly) |
| Free plan | Yes | 1 brand, 20 posts a month |
| What you pay for | Your account (unlimited posts) | Number of brands |
| Pay per month, no yearly contract | Yes | Yes |
| Team members | Unlimited, no price per user | – |
| Plans and writes a whole week for you | Yes | – |
| Link in bio | Yes | Yes |
| Posts go out automatically | Soon | Yes |
| Based in | Belgium (EU) | Spain (EU) |
✓ and ✗ only where their own website says so. – means it isn't on their website. Prices as shown on their pricing pages. Checked on 2 November 2026.
Pick Metricool if…
- You love reports and competitor analytics
- You also manage ads in the same tool
- You want posts to go out automatically
Pick MarketingBuddy if…
- You'd rather have your posts written than write them yourself
- You want one price for your account, not per user or per channel
- You want a link in bio and a blog that tell you what works
- You want a European tool
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